As a long-time designer and developer, there are always two directions I'm pulled in: immersion in client work and the desire for the immersion in mine own.
There's just one problem: I'm on the inside when I work for myself, not on the outside, as when I work with clients, and this makes it much much harder to gain clarity and produce something you really love.
Anyone who is busy designing and making for clients will probably laugh and agree that it's generally really tough to rebrand yourself, let alone redo your whole site or shovel through old blog posts to see if they're still relevant to your new direction.
Well, it's been about 5 years since I made a wholehearted effort to rebrand and finished it, as I've started it no less than 4 times since my first daughter was born, and each time, I would stop 80% through, sit back and say: “This ain't it.”
It didn't feel right, and I didn't know what to change to make it right.
I was evolving drastically, so taking snapshots of my emergent self – like taking pictures of the crystalis on the tree before it's a butterfly, was upsetting me rather than liberating me.
So I kept busy with Site a la Carte and my other client work. I stared at The Epic Brand, realizing it needed a total overhaul, which I hadn't any energy to do, and I bided my time, chased babies and waited for inspiration and truth to came-a-knocking.
Well here we are.
This site – and my whole self – has streamlined.
We've gotten faster, better, sharper and really excited about stuff again. Kids can drain you. And now we're on the other side of that curve. (Thank f*** for that.)
It's funny to think that I've been in this business for two decades now, and if there's anything I love even more than having been at it this long, it's that when that's the case, there's a lot less to prove.
Welcome to the new site. Make yourself at home, and let me know if you need anything.