The Epic Brand
A unique brand journey
– returning soon –
An Epic Brand is a brand that has lasting power even as it evolves.
What you do, how you do it and who you do it for and with, are what make the brand great.
The look can evolve, but so long as your heart remains in the thing, your audience will follow you.
A brand is: the meaning and story of your work, the audience you want to interact with and the way all this is delivered to this audience.
I see it as inclusive of everything.
I initially developed what became The Epic Brand, as a way to combat the lack of clarity in my clients.
They would often come asking for “A beautiful site” but didn't have the clarity to make important decisions about the look or the functionality of it.
After trying out my pilot method with a few people, I saw the amazing results and began requiring for any new site builds.
You can see this in the work produced here.
Over the last 10 years Epic has evolved a great deal; it has been simplified and polished to reflect the needs of today.
So if you'd like to hear from me when it's ready, let me know by signing up below.
Class 1: The Journey
Without the journey, personal or business, there is no story, no connection between us and our customers. Class 1 sets the foundations for understanding and powerfully using your story in your branding.
Class 2: The Tribe
Who are we serving, and what do they truly want? Not only do we have to know whom we serve, but we have to understand how our brand fills in the gap. The clearer we are about this, the more successful we become.
Class 3: The Look
What do you look like and how do you say that? This is the section where we start putting together the look of our brand and site and determine how to say what we need to say in an effective way.
Class 4: The Tools
Once clear on what you want to look like and how you want to say what you want to say, it's time to look at the tools and systems you'll need for your online platform. Branding relies on delivery – without a proper set of tools, nobody will see or interact with your work.
I will soon be relaunching the reworked Epic Brand as a self-paced class. It is completely affordable and takes into consideration the starting entrepreneur. So get your name on the list to hear when I reopen the doors.